A library of OKRs are available for use in Ally with the click of a button. These OKRs are spread across 9 different segments of business. It is a great place to go to get some inspiration or to see what a great OKR looks like.
When creating a new objective simply click "See Examples."
This will take you to the library. You can choose any of these OKRs with the click of a button and then tailor them to your organizations needs.
Current Library
Company Wide Segment
O: Research and improve customer satisfaction
KR: Exceed Net Promoter Score (NPS) of over 8.0
KR: Get 1000 survey responses to annual satisfaction survey
KR: Conduct 50 phone interviews with top customers
KR: Conduct 15 phone interviews with recently churned customers
KR: Present an action plan of 10 improvements for next quarter
O: Successfully launch version 3 of our main product
KR: Get over 10000 new signups
KR: Get published product reviews in over 15 publications
KR: Achieve sign-up to % trial ratio of over 25%
KR: Achieve trial to % paid ratio of over 50%
O: Achieve record revenues while increasing profitability
KR: Hit quarterly revenue of over $1000000
KR: Start sales in 2 new countries and achieve first quarter revenues totaling over $100000
KR: Increase gross profit margin % from 54% to 63%
O: Simplify & clarify our product, messaging, presentation of things we do
KR: 25 on-site user-testing sessions to understand key product misunderstandings
KR: 10 tests of our recent infographics and slide decks for customer understanding
KR: Get 1000 answers to an online user survey sent to all last quarter's signups
KR: Conduct a team hackathon to create and publish full portfolio of product materials
KR: Present an action plan for next quarter's messaging improvements
O: Increase recurring revenues
KR: Reach monthly recurring revenue ($ MRR) of $250000
KR: Increase the share of monthly subscriptions vs one-time contracts sold to 85%
KR: Increase average subscription size to at least $295 per month
KR: Increase annual renewals to 75%
KR: Reduce churn % to less than 1% monthly
O: Finish raising new capital for our growth needs
KR: E-mail and phone outreach to 100 VCs and seed funds
KR: Get at least 30 second contact meetings or conference calls
KR: Solicit at least 3 term sheets of our minimum required terms
KR: Close an investment round with the minimum of $10 million pre-money
O: Improve internal employee engagement
KR: Conduct 3 monthly meetings
KR: Interview 48 employees on their needs for improving our work culture.
KR: Implement using OKRs and Ally software in all teams
KR: Reach weekly employee satisfaction score of at least 4.7 points
O: Be excellent - improve to be the best in whatever we do
KR: All 13 teams to have an internal brainstorm meeting:
KR: Benchmark everything related to product to 10 key competitors
KR: Survey 100 customers on their thoughts where we need to be better
KR: Create an action list of 10 company-wide improvement activities
Sales Segment
O: Achieve record revenues while increasing profitability
KR: Hit quarterly revenue of over $100000
KR: Start sales in 2 new countries and achieve first quarter revenues totaling over $100000
KR: Increase gross profit % margin from 23% to 54%
O: Kickstart sales process activity indicator improvements
KR: Increase calls per salesperson to 6300 per quarter
KR: Achieve at least 315 demo calls per salesperson per quarter
KR: At least 33% of online signups % reached via calling them back
KR: Have each salesperson spend at least 84 hours per month on support chat
O: Increase recurring revenues
KR: Reach monthly recurring revenue ($ MRR) of $250k
KR: Increase the share of monthly subscriptions vs one-time contracts sold to 85%
KR: Increase average subscription size to at least $295 per month
KR: Increase % annual renewals to 75%
KR: Reduce churn % to less than 1% monthly
O: Collect more accurate sales leads data
KR: Create the list of lead metrics and scripted questions to collect in CRM
KR: Make sure at least 75% of leads have the obligatory question answers filled in
KR: With development automate the data collection from our backend to CRM
KR: Redesign signup form to ask for 3 new obligatory screening questions
O: Increase the quality of our sales approach
KR: Make sure at least 50% of signups % called back in first 24 hours
KR: Have all salespeople listen in to at least 10 product demos of other team members
KR: Create a best practices sales process document with minimum allowed service levels
Marketing Segment
O: Simplify & clarify our product, messaging, presentation of things we do
KR: 25 on-site user-testing sessions to understand key product misunderstandings
KR: 10 tests of our recent infographics and slide decks for customer understanding
KR: Get 1000 answers to an online user survey sent to all last quarter's signups
KR: Conduct a team hackathon to create and publish full portfolio of product materials
KR: Present an action plan for next quarter's messaging improvements
O: Activate user-testing of our content
KR: Talk to 10 external editors to receive feedback on our articles and infographics
KR: Conduct 21 face to face content testing & interview sessions with users
KR: Organize an online survey with min 100 answers to rate our various content
O: Achieve record metrics in all areas of marketing
KR: 170000 website visitors
KR: 23000 signups
KR: 7500 trials
KR: 3500 new paid customers
KR: Maximum paid user acquisition cost of $25
O: Improve our content and its distribution
KR: Implement 12 new channels/mediums where to post old or new content
KR: Get 60 marketing takeaways from reading 1h of marketing materials a day
KR: 1 test from a product review site for paid promotion
O: Understand our customers and analyze their behavior
KR: Conduct 12 online client surveys and analyze the results
KR: Map our customer journey to understand what influences their buying decision.
KR: Map and analyze all of our current marketing channels and give at least 10 recommendations to improve them.
O: Successfully implement the weekly newsletter
KR: Finalize the content strategy, key messages and topic structure for next 6 months
KR: Grow subscriber base at least 5% per week, getting to 50000 readers
KR: Increase the CTR% to above industry average 3.5%
Finance Segment
O: Improve annual budgeting and business planning
KR: Conduct a day-long planning session with each division manager
KR: Receive business line budget proposals before Sept 1st
KR: Have each business line manager start using our online dashboards
KR: Close the final budget by November 30th
O: Finish raising new capital for growth needs
KR: E-mail and phone outreach to 100 VCs and seed funds
KR: Get at least 30 second contact meetings or conference calls
KR: Solicit at least 3 term sheets of our minimum required terms
KR: Close an investment round with the minimum of $10 million pre-money
People Segment
O: Improve internal employee engagement
KR: Conduct 3 monthly meetings
KR: Interview 48 employees on their needs for improving our work culture.
KR: Implement using OKRs and Ally software in all teams
KR: Reach weekly employee satisfaction score of at least 4.7 points
O: Define and promote company culture and values
KR: Survey all employees on our current values (min 75 answers received)
KR: With 3 separate teams, conduct brainstorm sessions to redefine our culture
KR: Design and promote our new values on intranet and in office environment
O: Recruitment outreach campaign for engineering
KR: Conduct career day seminars in 5 universities
KR: Harvest Linkedin to collect 250 potential new candidates
KR: Organize an open career day at the office with at least 50 participants
KR: Redesign and publish our careers and jobs website section
O: Improve satisfaction with receptionist’s work
KR: Decrease number of complaints and negative feedback per quarter from 15 to 5
KR: Increase positive feedback items and praise from 5 to 15 per quarter
KR: Increase end-user satisfaction rating from 4.0 to 4.5
O: Design and launch internal Employee Academy
KR: Survey 15 team leaders on our educational needs and gaps
KR: Talk to 3 other companies HR Directors on how they do internal education
KR: Define 10 training modules and design content for each
KR: Conduct the first 3-day team offsite to test out the Academy curriculum
Product Management Segment
O: Successfully launch version 3 of our main product
KR: Get over 10000 new signups
KR: Get published product reviews in over 15 publications
KR: Achieve sign-up to % trial ratio of over 25%
KR: Achieve trial to % paid ratio of over 50%
O: Activate user-testing of our product
KR: Conduct at least 21 face to face user testing & interview sessions
KR: Receive at least 15 video interviews from Usertesting.com
O: Implement new 360-degree product planning process
KR: Document clear role division between sales, marketing, design and development
KR: Decide on and document the process of input methods to and from sales, marketing, design and development back into product management
KR: Integrate user testing into all activities in product planning and design phase
KR: Integrate user testing into pre-launch testing phase
O: Research, analyze & understand what our users and non-users really think
KR: Sales team to conduct 50 phone interviews with key accounts
KR: Support team to conduct 50 phone interviews with churned accounts
KR: Product management to interview 25 external team leaders (non-users)
KR: Design team conduct 30 web-based user testing sessions on new and old users
Engineering Segment
O: Improve our testing procedures
KR: Implement test-driven development in 3 new development teams
KR: Increase unit test coverage to 75% of code
KR: Conduct a security assessment of our codebase using automated tools
KR: User-test page prototypes on 12 people
KR: Make sure satisfaction score of product management to testing team is at least 7.5
KR: Discover at least 100 bugs and open issues in old code not reviewed in 6 months
O: Refactor our old user management module
KR: Survey 5 external API users regarding issues with our authentication
KR: Discuss the user management code usage with 5 engineers having used it in production
KR: Rewrite and launch new version of our user management module
KR: Rewrite the API user authentication for new version
O: Review and improve our data security procedures
KR: For learning, review security policies of 5 other companies
KR: Conduct external penetration testing using at least 2 different software packages
KR: Document our backup policies and make sure they get implemented
KR: Guarantee uptime and availability of 99.95%
Administration Segment
O: Be excellent - improve to be the best in whatever we do
KR: All 13 teams to have an internal brainstorm meeting:
KR: Benchmark everything related to product to 10 key competitors
KR: Survey 100 customers on their thoughts where we need to be better
KR: Create an action list of 10 company-wide improvement activities
O: Improve internal document management
KR: Choose and launch new document sharing platform
KR: Have each of 17 teams create their own directory structure for documents
KR: Move 75% of existing % of documents from file servers to new system
O: Implement regular usage of OKRs and Ally
KR: Conduct an all-hands team meeting to introduce OKRs and Ally software
KR: Everyone keeps their forms up to date at all times
KR: People give regular feedback to others weekly
KR: Get well acquainted with & configure Ally
Customer Success SegmentÂ
O: Research and improve customer satisfaction
KR: Exceed Net Promoter Score (NPS) of over 8.0
KR: Get 1000 survey responses to annual satisfaction survey
KR: Conduct 50 phone interviews with top customers
KR: Conduct 15 phone interviews with recently churned customers
KR: Present an action plan of 10 improvements for next quarter
O: Improve satisfaction with support team's work
KR: Decrease number of complaints and negative feedback per quarter from 15 to 5
KR: Increase positive feedback items and praise from 5 to 15 per quarter
KR: Increase end-user satisfaction rating from 4.0 to 4.5
Design Segment
O: Redesign and launch our new landing page
KR: Test existing landing page on external users for understanding issues
KR: Conduct stakeholder interviews with 10 people from sales and marketing
KR: Design new version of our site structure, navigation and all pages
KR: User-test page prototypes on 12 people
KR: With development and marketing, launch by November 1st
KR: Increase visitor to % sign-up ratio from 9% to 15%
O: Promote our design team as the best place to work
KR: Apply for 5 external design competitions
KR: Publish 2 open source design and UI/UX freebies
KR: Conduct 3 monthly designer meetups at our office
O: Become a strongly design driven company
KR: Establish a set of live brand and design guides and assets, as PDF and online
KR: Set budget for design software, online presence accounts (like Dribbble), and premium resources that make no sense to create ourselves (mockup templates, wireframe kits, stock photos and illustrations)
KR: Run at least 1 Google Sprint http://www.gv.com/sprint/
O: Support marketing and sales with design deliverables
KR: 12 infographic and slide sets
KR: 1 special campaign marketing minisite